About

Verônica Silva is the founder and creative director of VS Hair Studio & Spa Corp. in New Westminster, British Columbia. A trained fashion designer (Universidade Vila Velha, Espírito Santo) and certified hairstylist, she brings over 15 years of experience across the beauty, fashion, and creative industries in Brazil and Canada. Before moving to Canada in 2019, Verônica founded Studio V Hair & Makeup in Brazil and taught makeup artistry at Senac, one of the country's leading vocational institutions. In Canada, she earned her SkilledTradesBC certification and completed advanced training at New Image College. She worked with professional photographers, leading beauty and production industry leaders, and contributed to extensive editorial and production work at Vancouver Fashion Week, the Miss Vancouver Pageant, and film projects. She also gained commercial salon experience as a member of the team at one of Canada's largest salon franchises. At VS Hair Studio & Spa, Verônica specializes in visagism, the discipline of designing a client's complete visual identity by harmonizing hairstyle, makeup, and personal image with their individual features, personality, and lifestyle. Her approach integrates beauty services with personal image consulting, editorial styling, and creative direction, serving both individual clients and commercial and editorial production teams across the Greater Vancouver area

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Beyond Beauty: Creative Direction & Image Consulting

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106-329 Columbia Street New Westminster BC V3L 5S3